Mopar® HEMI® Challenge Set for August 30–31 in Indianapolis

• 2012 Mopar® HEMI^® Challenge to once again feature $15,000 top prize
• $18,000 total purse up for grabs for Mopar HEMI Challenge participants
• Super Stock/A-HEMI (SS/AH) Mopar HEMI Challenge drivers to do battle for 12th consecutive year at Indy

The 2012 Mopar® HEMI^® Challenge will take to the track for the 12th consecutive year during the Mac Tools U.S. Nationals at Lucas Oil Raceway at Indianapolis, Aug. 30–31. For the second straight year, $15,000 will go to the winner of the Mopar HEMI Challenge, which pairs Mopar-powered Super Stock/A-HEMI (SS/AH) competitors against each other in a high-stakes quarter-mile showdown.

The Mopar HEMI Challenge began as a one-race shootout at the 2001 Mac Tools U.S. Nationals, and returned to that format last year, after a number of seasons as a multi-event mini-series. The race features 1968 Dodge Darts and Plymouth Barracudas — the classic package cars that helped build the Mopar brand’s impressive reputation at the drag strip — engaged in quarter-mile battles.

“The Mopar HEMI Challenge continues to grow and build momentum each year,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “The NHRA Sportsman drag racers that compete in the Mopar HEMI Challenge are the backbone of the sport, and have a passion for the Mopar brand that they carry with them wherever they go. The Mopar HEMI Challenge is a great way to recognize their passion and dedication to the brand and the sport.”

“We are excited to have the Mopar HEMI Challenge event return as part of the tradition-rich Mac Tools U.S. Nationals,” said Eric Lotz, director of field marketing, NHRA. “It has become an important part of the event and a must-see for all sportsman racing enthusiasts.”

Mopar HEMI Challenge qualifying is set for Thursday, Aug. 30, with eliminations scheduled for Friday, Aug. 31. The Mopar HEMI Challenge final round will take place during Funny Car and Top Fuel qualifying rounds on Friday. Along with the $15,000 winner’s purse, $1,500 will be awarded to the runner-up, with $500 going to both the third and fourth-place finishers. The No. 1 Qualifier during the Mopar HEMI Challenge will also take home $500.

Charlie Westcott Jr., of Parma, Mich., was victorious over his father, Charlie Westcott Sr., at Indy in 2011, earning his fourth-career Mopar HEMI Challenge win at Lucas Oil Raceway at Indianapolis. The second-generation driver won the event for the first time in 2005 and repeated in 2006. The veteran driver was also victorious in 2008.

Bucky Hess won the inaugural Mopar HEMI Challenge at Indy in 2001. Richard Beshore claimed the top prize the following year, with Jerry Jenkins taking the win in 2003. Four-time NHRA Pro Stock champion Jeg Coughlin Jr. won the Mopar HEMI Challenge in 2004, while Rick Houser captured the 2007 edition of the event, with Charlie Westcott Sr. joining his son as an Indy winner in 2000. Jim Daniels took home the hardware in 2010.

12th Annual Mopar HEMI Challenge
The 12th annual Mopar HEMI Challenge is scheduled to take place Aug. 30–31 during the 58th annual Mac Tools U.S. Nationals at Lucas Oil Raceway in Indianapolis, Ind. The Mac Tools U.S. Nationals is scheduled to take place Aug. 29–Sept. 3. For more information on the Mopar HEMI Challenge or Mac Tools U.S. Nationals, visit http://www.nhra.com.

Mopar-First Features
Mopar has introduced numerous industry-first features including:

• Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
• Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
• Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
• Wireless charging: first to introduce in-vehicle wireless charging for portable devices
• Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
• 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
• Camper trailers: first to introduce off-road camper trailers
• WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

About the Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand and distributes 280,000 parts and accessories. With the creation of the Chrysler Group and Fiat SpA partnership, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Combined with Fiat SpA, Mopar’s global portfolio includes more than 500,000 parts and accessories which are distributed in more than 120 countries. Mopar is the source for all genuine parts and accessories for Chrysler Group and Fiat SpA brands.

Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat SpAvehicles — a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at http://www.mopar.com.

75 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s — the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded to include technical service and customer support.

Article and image courtesy of Chrysler News.